Whether you’re starting a new business or you need to revitalize your existing one, your website is going to be the key to your success. You may think you have nothing to worry about when you hire experienced responsive website developers to design and implement your website, but that’s not really the case. You need to be there every step of the way to make sure things are going exactly as planned. You should also do plenty of research before you even select a company to build your website. Hopefully it you’re at the stage where you have a company in design stages you’ve already properly vetted them. Just in case, I’ve developed a list of questions that you may want to ask your developer. Take a look and if something catches your attention, jot it down a run it by your development company, or the ones you’re considering.
What is your plan for marketing and SEO?
Chances are the bulk, if not all, of your marketing budget is dedicated to the internet these days. Search engine optimization is an integral part of any marketing plan. If you’ve hired, or you’re thinking about hiring, a full-service web development agency, it’s imperative that you make sure they’re well versed in SEO. They should be experts in organically increasing the search engine ranking of your website. Hopefully when they explain their plan for SEO to you, they’ll bring up a blog. A great blog can be a fantastic way to increase your presence in web searches. Hopefully the company is able to go into detail about other marketing strategies with respect to your website. You don’t want to be working with a company that’s light on ideas.
Will my website work on every device?
Think about all the different ways you see people going online today. More and more people are using things like smartphones to access the web. If you’re website doesn’t load on each and every different device, you will be lagging far behind. Hopefully the company you choose is adaptable going into the future as well, since new devices seem to come out all the time. Personally I can’t wait to browse the web via hologram! One more thing, there are a ton of different browsers out there as well. Make sure your chosen company is making plans for compatibility in that regard as well.
What are your average load times?
This is an important factor that many people neglect to bring up. If people are constantly frustrated by pages bogged down with heavy-duty content, or poor hosting, you’re going to see bounce and conversion rates go through the roof. That’s one thing you definitely want to avoid. Ask a company what kind of load times they are currently seeing on the pages they’ve designed and maintained. It’s important that you know where your web developer is going to be hosting your website as well. You want them to be using a reliable hosting company obviously. Having to deal with a host that is constantly seeing service outages is just plain silly.
How will you secure my website?
Make sure whichever company you choose has a security expert on staff. You don’t want to be left out in the cold when it comes to this aspect of website development. If your customers aren’t sure they can safely browse your website, they just won’t come. Update security certificates, state of the art encryption, and virus protection are all very important facets of security on your website. You need to be particularly cautious if you’re operating any sort of sales on your website. Having people’s credit card information stolen will be certain disaster.
What’s the plan for maintenance?
A good website development agency is going to have a solid plan for keeping your website update. Your website is going to need testing on a regular basis to ensure that everything is working just as it should. If you have broken and dead links, you’ll see a rapid decrease in traffic flowing to your site. Another feature you should be on the lookout for is on call assistance. If you or our customers notice an issue with your website, you need to be able to call someone and have it addressed right away. Customer service is just important for you as it is for YOUR customers. Be sure you’re getting your money’s worth.
Whether you’ve already hired a professional development company, or you’ll still trying to choose between a few, keep these questions in mind. Don’t be afraid to make a change or rule a company out if they aren’t able to answer your questions sufficiently. Your website is incredibly important and you need to do your best to ensure its quality!