You did not start your company for any other reason than to be successful. Hard work, dedication and industry knowledge are all going to be integral in your efforts to develop and sustain a business from now into the future. It is your responsibility to know your business better than anyone else and it is crucial to be able to depend on others whom you depend on to know their business better than you ever could. Every business is different but if you have to get your name out there in order to put together some clientele and bring in customers you are going to need to some expert advice and help and there is no better place to get those things than from a website design company who knows the internet inside and out.
One of the cornerstones of your business is going to be your website so it must be top-notch and fully functional. Many people use the internet like they used to use a phonebook in order to find the information they are looking for. There are nuances with every industry that will dictate certain details about your website that will differ from other but most informational company websites are designed the same way. What that means is that information is easy to locate based on the clear and logically placed headers at the top of the page. There are usually four or five headers that are almost universally the same and they are, About, Products and Services (sometimes these are their own separate headers), Location and Contact Us. Websites are set up this way for a few different reasons.
The information contained within the internal page link for ‘About Us’ should explain in very simple terms what it is that your company does and who you are. Sometimes, a company and their web developers will use this opportunity to present bios of the people who actually work for and provide the products and services you are looking for. It makes sense sometimes to provide a personal approach like this but it is not necessarily advantageous in businesses where they do not have any interest in knowing who you and your employees are personally because they have other concerns. These are the things that good web designers will understand because it is their business to. Without having this specific kind of knowledge they could design a website that is counter-productive and ineffective and that is the opposite of what they should be doing.
The ‘About Us’ section of your website should contain general information but the Products and Services portions of your site should be much more specific. Ultimately, you may just want your customers to call you so you can apply your personal touch to the equation in order to effectively convert them, but when you are not available to take their calls after you go home for the day, you will want them to be able to answer some of their own questions. It may be beneficial to provide pictures of your products and have your web designer build in a zoom or magnify functionality so your products can be seen in detail. They say that a picture is worth a thousand words and if a brief description of your products combined with a detailed image of them that can be seen close-up and from multiple angles and viewpoints that may be the most effective. Services are often a lot more difficult to portray with an image but that does not mean that images do not serve any purpose. Describing your services, what they do and how they save your client’s time and money presented with an image of even just a person smiling could convey exactly what you want it to.
The ‘Location’ piece of your website could vary greatly depending on several factors. First of all, does it really matter? Many businesses provide products/services in industries for their customers where their physical location is irrelevant and simply just giving presenting your mailing address is appropriate. When customers need to physically visit your location it is often a good idea to provide directions and even a link to Google Maps with your location automatically plugged into the destination field so your customer only has to input their address in order to get detailed directions to your store, facility or office. The ‘Contact Us’ section is fairly self-explanatory and should include your main contact number and any specific departments you want to direct calls to specifically. Including a general company email address is also a generally good idea so people can reach out during your non-business hours.