The Street Culture Mash Blog

Reading is learning, knowledge is power.

Latest Posts

It Might Be Time to Visit with Professional Orthodontists

You might be surprised at the number of adults who are deeply unsatisfied with their smiles. If you’re one of them, it’s time to stop being ashamed and start taking action. The field of orthodontics has many treatments available, and a skilled orthodontist can fix even the most severe misalignment in the teeth or jaws. Remember, if you’re an adult seeking smile correction treatment, you’re not alone. There are many just like you, afraid to fully smile because you don’t want people to see your crooked teeth. A great smile starts with excellent oral hygiene, which includes regular visits to the dentist. The next time you’re in for a cleaning, ask for a referral to a orthodontist in your area.

ceramic braces to align teethIt’s true that many people undergo smile correction treatment as kids, but that doesn’t mean adults can’t have effective work done as well. Corrective orthodontic braces for children are so common because it’s often desirable to get the work done as soon as adult teeth come in, but it’s by no means a requirement. If you’ve never been to an orthodontist in your life, you are in for quite the experience. The office will actually look rather familiar, similar to a dentist’s office, but there will definitely be some equipment you’ve never seen before. The first visit is typically a consultation, where the orthodontist will observe and analyze your smile, offering potential treatments. Of course the full story won’t be known until x-rays and a mold are taken.

There’s no reason to be scared about a first to the orthodontist, it’s a rather simple and straightforward process. It’s common to be concerned with the way your smile looks, and you certainly won’t be the first adult they meet who is looking for treatment. Some people avoid consultations because they think their teeth are too far gone, but this usually isn’t the case. A skilled orthodontist can handle just about any situation, especially if treatment is combined with cosmetic dentistry. No matter how crooked your teeth are, or how misaligned your jaw is, chances are things can be improved greatly. If patients who are missing teeth or have decaying teeth have had their smiles restored to perfection.

There are a few essential questions you’ll want to ask as you consult with different orthodontists. It’s important to figure out the answers before you commit to treatment. A great place to start is by figuring out how much experience the orthodontist has. It’s as simple as asking the question, and you can even have them go into detail about their schooling and special training. The longer an orthodontist have been practicing, the more likely it is that they’ve seen a wide variety of cases. In return, they’ll be prepared with the best form of treatment no matter your situation. A second question to ask is: do they own their own practice? If so, how long has this been the case? A practice that’s well-established in the community is easier to trust than a new upstart. A third question that must be asked is this: is the orthodontist certified by the AAO? The American Association of Orthodontists is a the governing board of best practices and ethics in orthodontics in the United States. The organize requires particular training continual learning, and ensures that experienced and education are in order. It’s essential that you find an orthodontist who is certified by the AAO.

There are many different services and treatments that an orthodontist may specialize in. From discreet braces to adults to affordable kids braces, if there is a need there is an orthodontist to handle it. If you’re a professional seeking discreet treatment options, you may want to find an orthodontist who specializes in braces for adults. However, if you’re seeking treatment for your children and yourself, you may want more a general family orthodontist. You might be surprised at the variety of treatments they offer. It’s common for an adult to want to keep treatment as discreet as possible, and that’s why many adult orthodontist offers treatments like lingual braces, clear braces, and even Invisalign. Known as ‘invisible braces’, Invisalign is a teeth straightening system that uses clear plastic aligners for the ultimate in discretion. It’s got a track record of success, though it won’t always work in the most severe cases. Just be sure to find an orthodontist that offers the particular service you or your family is most interested in.

Skill and experience are important, but they aren’t the only thing that needs to be taken into consideration. You’ll be developing a professional relationship that can often last two years or longer, so you’ll want to find someone you’re very comfortable with. In other words, try to find an orthodontist you like. Let’s face it, there will be many who have the same skill and comparable experience, so it may very well come down to personality.

Don’t stop at your first consultation, it’s wise to make a couple of different visits. You’ll get a recommendation from your general dentist, but ask friends, families, and coworkers for suggestions as well. When you have multiple options, you’ll be able to get a clearer picture of fair price for services, and you’ll be more likely to find someone you like. Don’t rush the decision, take your time and find the perfect match.

No matter how tough your particular situation is, chances are good that you’ll be able to find an orthodontist who has the perfect solution. Nobody deserves to feel self-conscious about their smile, so start looking for an orthodontist today.


3 Pieces Of Advice On Your Grow Room

Marijuana legalization in the United States is quickly gaining steam, and the reason for it isn’t hard to see.  The movement has made a great start, and now that it’s been shown that not only did Colorado not implode or explode or see a breakdown in the moral fabric of its decent society, but, in fact, the city and state governments made quite a bundle of money, there is less and less reason to not legalize marijuana for your own state.

This being the case, you need to understand the way in which this whole thing has come to be.  You see, when the idea of legalization first came around, they took the claim that it was medically beneficial, which, though it is true (in some cases, and some cases only), wasn’t the real reason that most people wanted legalization, and they knew it.  People want to smoke it because it’s fun, not because it’s some alleged panacea, and the fact that it’s got some medical benefit isn’t by any means the only reason that it can have redeeming quality.  We do plenty of things simply because they’re fun, and not because we need to for whatever reason.

Anyhow, it looks like, within the next few election cycles, we’re going to find that the majority of states in the United States will have a new outlook on marijuana.  It’s time; legalization is going to spread like wildfire.  I hear that around eight states will be voting on legalization next November, and that’s just the beginning.  This means that there is going to be an increased need for people who are able to run a grow room and provide the marijuana that people want.  If you would like to get involved in this up and coming legal ‘cash crop’, you should look into it, but keep these three things in mind.

1.  The law

modular grow roomsLook, growing legal marijuana is basically the new game in town, and for the most part, people aren’t all ready to let it come to fruition.  There are, in fact, more than a few people, even in places like Colorado, who are waiting to come down like an avenging angel on the head of anyone who doesn’t follow the law to the exact letter in order to sell their legal weed.

The various places that have legalized weed have different policies on what you have to do in order to sell it legally, but there are a few commonalities that you can find among all of them.  To begin with, you will need a license in order to sell marijuana legally to a supplier or to the public in general.  Then you’ll also need to pay taxes, and to keep with the local laws about the age limits on purchase of marijuana.  Your license will basically say how much you can legally have on hand at any time, how many plants or what quantity, depending on where you live and what the laws are, but growing marijuana is a pretty legally exhausting process.  You have to obey all the laws, or you can run into some really terrifying problems, like having all your assets seized and your business closed down.

2.  The science

Do you understand anything about the plant that you are hoping to be selling to people for their smoking pleasure?  Do you understand anything about how to grow plants in general?

If you don’t, then you probably ought to take some time to educate yourself in order to make sure that you can figure out what is going on, or else you’re going to be in for a rough time.  If you kill the plants that you need to turn a profit, you’re going to lose not only that crop, but you’re going to lose time and money.

3.  The place you’ll be growing

You can grow marijuana either outdoors or indoors.  If you go for an outdoor scenario, it is going to be little different from any other crop, but if you go indoors, if you build an indoor marijuana grow room, you’re going to be able to do a lot more to manipulate the environment, and that means that you can grow your plant with a lot more ease and a lot less hassle.

Overall, you must remember that this is a business, no matter how much it may seem like a fun hobby.  The things you do have real consequences, consequences that can end up with you sitting in a prison if you don’t follow the rules.  Treat it like a business, and you’ll be in a good way to make a pretty penny.

Event Marketing And Sales

Event marketing is one of the best ways for you to interact, not only with your own industry and the people involved in it, but with the people who utilize the products that your industry creates.  For any business, this is an important thing to do, because you need to be able to interface with such people in order to not only get feedback, but also to create good, long-term relationships with their businesses so that you can entice them more easily to continue purchasing from you, or at least doing business with you.

exhibit boothsA lot of industries have trade shows of some sort, and with that, of course, comes trade show booths, and trade show booth displays.  There’s something important to note, though, and that is that not all trade shows, expos, and the like, are open to the public.  Many are only open to industry types. For example, every so often, near me, they hold a trade show that is designed for selling the medical technologies that keep us alive to hospitals.  I have no idea how to gain entrance to such a thing.  Allegedly, you need to have a packet sent in by a hospital or other medical organization saying that you’re there to do the acquisitions work for the hospital, and only then do you even get the chance to pay for a trip to the trade show.

Inside the show, to hear it told, is basically a bunch of businesses showing you things that you might need to run a hospital, from things that have been around for years like syringes to things that are new, like open-topped MRI machines (yes, this is a thing.  They’re basically used for people who are too fat to fit inside a regular MRI machine.  In some places, they’ve had to resort to using MRI machines at zoos for certain extremely overweight people who end up going to the hospital.  Not joking.  At all.  Terrible thing, such morbid obesity).  Some of the things that they bring to such a trade show to display are going to be more along the lines of things that aren’t finished, but are close to finished.  At any trade show, in fact, you’re going to see a lot of things that are in Alpha or Beta stages of development, which, basically, means that they’re not done, but they have been started on.  For example, at the NRA’s annually held SHOT show, you can see mockups or early models of various firearms.  Often, by the time the actual model ready for sale comes out, there’s a lot that has been changed, from sights to things like the design of the safety or trigger.  I once saw a pistol on sale at the shot show where early mock-ups and prototypes had it in a single-stacked mag configuration, but when it came out to the general public, they put it into a double stacked configuration to make it more comfortable in the hand.  That’s a big change in design, but that’s the kind of thing you can encounter at a trade show.  Another huge change I’ve seen at a trade show was at an E3 show where they were showing a game called ‘Rogue Warrior’ based on the life of a famous Navy SEAL (or, rather, a fictionalized account of his life, allegedly.  Who really knows, he wrote a bunch of mediocre action books in the vein of Tom Clancy, without the intelligent political intrigue, though); the game, as it was shown at E3, was going to be a brilliant, four-player co-op team based first person shooter, emphasizing teamwork and tactics (the kind of things that Navy SEALs were well-known for).  Instead, it turned into a terrible third person shooter that was voiced by Mickey Rourke after E3, but before its release.  Alas, nobody got the memo until it came out, and many people were immensely disappointed in the game.

Trade show booths are important to industries as a place to show, not only to each other, not only to prospective customers, but also to the industry press, what you have to offer.  Believe it or not, a lot of industries have people writing about what they’re doing and building, and for a smaller business that isn’t going to generate much appeal with a press conference, an industry show is the best way to introduce a new product or service.

Long story short, getting the most out of a trade show means making sure that you have a booth there, and that the booth is able to bring people in by showcasing the positive aspects of your product.  If you can do that, and leave people with a memorable experience, you’re going to be fine.


The Ultimate Shortcut to a Perfect Grow Room

indoor grow room designWhen it comes to growing cannabis, the quality of your grow room is the determining factor in your success. The potential of your plants is more or less set by their genetics, and the natural biological processes of their growth and flowering. Whether they will reach the pinnacle of that potential is entirely a matter of the environment you create for their growth. And the environment you create for their growth is a result of the quality of your grow room. Today, I’m here to tell you about the one biggest shortcut to the perfect grow room, or at least the closest thing that the average beginning grower can get to perfection.

If you know growers, there’s a sense of pride and accomplishment among them. Some of this even expresses itself in a kind of competitiveness. Who is growing the best buds? Bragging, and also secrecy about methods are not uncommon. Aside from the competitive element, part of growing culture has always been starting from scratch, and learning over time, from trial and error, how to grow premium bud, which, again, is mostly a matter of perfecting the grow room, and application of nutrients, timing of lights, etc. This is paying your growing dues.

However, things are changing. Growing is now legal in many states, and just like any other agricultural industry, certain technologies and methods are becoming well-known, and not everyone needs to start from scratch. Can you imagine if every corn farmer tried to work his way up from using a small tractor on a few acres of land? That’s not how virtually any other form of farming goes down, and increasingly today, that is no longer how cannabis farming is going down either. Everyone eventually realizes that there’s no need to reinvent the wheel.

That’s why an intelligent grower today will recognize the value of investing in a prefabricated, enclosed indoor marijuana grow room. By spending a little bit extra up-front, a few thousand dollars still counting as a “little bit” in the context of growing cannabis, a beginning grower can have a professional grow room from the very start, without all of the hard work, trial and error, and delayed productivity due to learning curve that virtually all growers experience in their cannabis cultivation journey. If there is a shortcut to growing professional quality cannabis for a beginning grower, this turnkey grow room is it.

The reason these grow rooms are so vastly superior is that they create a contained and controlled growing environment that enables you to create the optimal conditions for your plants. This is basically the ideal of any indoor growing endeavor, since creating the perfect environment is the key to growing good bud. In this contained environment, the necessary equipment is in place and functions to maintain perfect temperature, humidity, CO2 levels, airflow, irrigation, and lighting. If you invest in a smart, computerized growing system, then your micro-climate will be so regulated by these automatic mechanisms that you will barely have to step into the grow room, other than to check on progress. A perfect and closely regulated environment also means less worry about common problems such as pests, molds, and fungi, since these are drastically less-likely to occur in the perfect climate.

One key element to look for in your prefab indoor grow room is that it is modular. Many indoor grow rooms on the market come in standard sizes, often looking like a sort of cabinet, and these are fine, but not the best product you can get, and I’m guessing you want the best. The advantages of a modular grow room are that its dimensions can be adjusted to exactly fit your needs, no matter what the size of the space you are utilizing. Additionally, its modular nature also means that you can expand it, in the event that you should want to grow more plants. Or, if for some reason you want to temporarily or permanently reduce it’s size, that is also possible. On top of all that, a modular grow room is also much easier to take apart, pack up, and ship or transport, in the event that you should want to move. Clearly, there are a number of reasons to choose a grow room that is not only prefabricated, and enclosed, but also modular.

Hopefully this article has helped you to realize the sensibility of choosing to invest in a turnkey indoor grow room solution. Although it’s easy to be afraid of spending an extra few thousand dollars, you really have to think about the fact that you are growing a crop that is going to sell for $2-3,000 per pound. With that in mind, an extra few grand to ensure that your enterprise is as successful as a beginning grow can possibly be, is certainly a good decision.

Let’s Explore PR

social media marketing servicesThe world of news and media has been rapidly changing since the advent of the internet. People use the internet for the bulk of their daily tasks today, and this includes news and other media consumption. Rates at which people subscribe to and read newspapers and magazines has been on the decline for years now, and even TV is lagging behind when compared to the internet. Even radio programs are migrating to the web, showing up in the form of downloadable Podcasts. The fact is, we live in an on demand world, and people expect what they want when they want it. Companies must be willing to adapt and grow with the changing times as well. Part is this means tailoring public relations campaigns around the internet and social media in order to best reach target audiences. A target audience could include the entire population or it may be extremely specific. Figuring that out is the job of the social media management or PR firm. If your company is seeking PR help, make sure you find a firm that knows their stuff when it comes to social media as well, it’s a major part of PR today!

As the way we do business changes, the field of public relations evolves along with it. As long as there are companies and people selling goods and services, there will be PR. However, if firms aren’t with the times, and ready to adapt when situations call for it, they’ll quickly find themselves falling behind. A PR firm MUST be experienced in managing campaigns online, including social media marketing. There are a variety of reasons that internet exposure is so valuable. For one, if done properly, it’s inexpensive and extremely efficient. It doesn’t cost anything to have a Twitter account, and posting only takes time (whether it is outsourced or handled in-house). If your content is effective enough, it can be quickly shared and passed around for many to see. Next, literally millions of people are online, and having a strong presence with a company website and in social media puts a company in front of a huge audience. PR firms use social media and other websites online to develop and maintain a positive image for their clients. In a nutshell, they seek to effectively manage communications between a company and its clients, customers, or target audience. The first step in any campaign must be to establish who that audience is and where they can be found. Firms must use market research and analyze a company’s followers in order to figure this information out. If they don’t, valuable time and resources could be used reaching irrelevant audiences, people who will never have any interest in the product or service.

The amount of information shared online in one single day is incredible. There are just so many people operating and interacting on the web. Connectivity is at an all time high, and will only be growing in the future. Day-to-day tasks are being transferred to the web more and more often, and it’s simply becoming ingrained in daily life. It has also become one of the primary means of communication, whether it’s peer-to-peer, business to consumer, or more intimate family and friend communications. Of course people still pick up the newspaper, there are even people resistant to using the internet as often as most, but they are becoming less and less common. One must anticipate the eventual extinction of newspapers and other print media. Even these publications themselves are preparing for the future, as many have invested a great amount of money in regularly updated, well-maintained websites. Just look at for proof. A PR firm and a social media firm really should be one in the same today. The opportunity to manage a PR campaign online and on social media should be seen as an advantage.

Social media has really taken the world by storm in the last 5 or so years. This actually presents a very exciting opportunity for companies today. In a way, social media levels the PR playing field, making it easier for smaller companies to get their name out and develop a positive image. Millions of people go online to check their social media accounts each day, and many of them get shopping and service advice on these websites or apps. The hard part for PR agencies is finding out which a sites and services a company should be focusing on to best reach their target audience. Of course this isn’t a problem for the best firms around. They’ve spent years researching and understanding markets, all while staying on top of trends. Creating effective content is another huge part of successful online PR campaigns. The target audience must be given things they *want* to read, not just meaningless dribble.

Though TV shows like Madmen may depict otherwise, there is actually very little crisis management involved in PR work. Firms typically work behind the scenes to avoid mishaps that cause the crises from happening in the first place. If something happens, a PR firm will certainly step in the help, but it’s not their primary focus. Instead, they should constantly be working to develop a positive and respected image among a client’s target audience. By using press releases, social media posts, articles, and other content PR firms hope to accomplish this task.

Subtlety and finesse are the keys when it comes to social media marketing agencies and PR firms. Public relations is NOT advertising and should be considered the same thing. If you have an advertising that wants to handle your company’s PR through paid advertisements you should run the other direction. They are two distinct, but important fields. People are not stupid, and they know when they’re looking at an ad disguised as a newspaper article or some other publication. Good PR firms don’t waste their time with these wasteful tactics. Instead they’ll focus on researching the type of content that is relevant and interesting to their client’s target audience.

Tips Used by a Professional Website Development Agency

experienced website design companiesAs a business owner, you’re likely keenly aware of the importance of a fantastic website. It’s a marketing tool that cannot be neglected, and if used properly it can boost your business exponentially. However, designing or redesigning a website is no easy task, and it takes commitment and dedication.

Learning about web design and development may seem overwhelming at first, but most of the basic concepts are fairly easy to grasp. Having a firm understanding of them will help when it comes time to select a professional responsive web design company to handle your business’ online needs. You’ll be able to give helpful insights about what your company needs in regards to your website, as well as be able to see when things aren’t going exactly right.

Fortunately you’ve come to the right place. My goal is to have you leave here with a better understanding of what makes good website design and development. Hopefully you’ll feel more comfortable dealing with design agencies and be more prepared to undergo a site build.

Have a look:

Guidelines Followed by Expert Web Developers and Designers

  • Responsive design is essential to any website created today. It’s no longer necessary to create separate web pages for different devices. Instead, a website should be responsive enough to function correctly on a tablet, PC, smartphone, or any other device available today or coming out soon. Responsive sites scale up or down based upon screen size, and shift buttons and images accordingly. Remember that many users on tablets and other mobile devices today, and your site needs to work just as well there as on a desktop.
  • The space “above the fold” is extremely important. The term stems from newspapers, where the best content is placed on the front page of a newspaper, above the line where it is folded in half. Making good use of this space by placing interesting content and other important information there is key. It is what will bring in potential new customers and keep them on the site and exploring. This is imperative if you want to increase your conversion rate.
  • Make sure your website makes excellent use of a well-designed logo. Your company’s logo needs to simple and straightforward yet reflect your image and mission accurately. A memorable logo that becomes synonymous with quality can carry a company a long way. It is a key step in the branding process and needs to be employed properly on your website.
  • Always remember the saying “content is king.” Your website needs to have interesting and relevant content that your visitors are interested in seeing. Blogs are extremely important and can help immensely with SEO, but remember to include visual content as well. People consume visual content more readily than text, and when done well it can lead directly to conversions. Things like video product explanations are a fantastic feature to include.
  • A well-designed and developed website is nothing without an organized plan for SEO. Search engine optimization usually provides a fantastic return on investment, and can be the difference between success and failure. Organic search results carry more weight in customer’s eyes than pay-per-click advertisements. A high search ranking demonstrates that your company is an industry leader and serious about being the best. Identifying the right keywords and having focused and well-written content will go a long way towards developing your search engine ranking. Go with an ad agency that can tie all of this together in a cohesive SEO strategy.
  • Hire a professional photographer for images. Avoid using things like clip art and stock images at all costs. First of all, your users have probably seen these images on other websites in the past, and they’ll know right away that it’s generic. It’s cheap and seem unprofessional. On the other hand, professional photography can really set your website apart from the others.
  • Always use data encryption and virus protection. Your customers deserve to have their information kept safe, especially if their spending money on your website or allowing you to keep sensitive information on hand. A security breach can be quite damaging to your relationship with clients and customers, so don’t risk it. Spare no expense when it comes to security.
  • Keep on eye on your competitors. You need to know what they’re doing well, and where their website is lacking. This will allow you to take advantage of certain opportunities and improve other areas. Don’t fall behind the competition, survey their websites on a regular basis and act accordingly.

Website design is a competitive and cutthroat world. If you’re not focused on designing the best website possible, your bottom line is going to suffer. Learn what you can about design and development, then get to work selecting the best agency you can find.

Three Treatments Your Orthodontist Can Offer You

If you’re going to visit your local orthodontist, you and I both know that there’s only a few reasons that you might be doing so, and for the most part, that reason is because your teeth are poorly aligned.  If you’re going to see your local orthodontist a lot, you know that this is the case, and that they’re trying to figure out how to treat it.

Now, in some cases, the issue may be dire, an overcrowding problem.  Overcrowding basically causes the teeth to overlap, and then they get worse and worse out of alignment.  Then, of course, there’s the fact that having all the teeth in your mouth fight over the space that is available can lead to mild discomfort or even to actual pain in the mouth.  What is one to do?

Well, most commonly, you pull a tooth out in order to alleviate the issues that you’re having.  If you pull out the right tooth, all that remains is to either allow the teeth to realign on their own, or, failing that, you may need to force them to realign.  It’s very common, by the way, to remove a tooth to avoid later overcrowding problems; what do you think your local dentist is doing when they cut out your wisdom teeth?  They’re making sure that your teeth aren’t being overcrowded, and that your mouth has room for the teeth that are already there, and that see far more use.

Anyhow, there are three common treatments that your local orthodontist to give you in order to help improve your teeth and their alignment, and here they are.

1.  Orthodontic headgear

Orthodontic headgear is, for the most part, something that has gone out of vogue, and is not very often seen in use any more, except in situations where it is absolutely demanded.  In general, those situations are ones in which the teeth have been angled inward or outward, either toward or away from the back of the mouth and the throat.  This can be done by, say, allowing a child to have a pacifier for far too long (I’ve heard horror stories of kids still using one at the age of eight, for example, and that sucking motion does realign the teeth slowly).

The reason that it’s so rarely used these days is that it just isn’t comfortable, it isn’t discreet, and most of all, people don’t like it.  Because of these things, it’s hard to keep it competing in a market that is turning toward discretion.  For example, braces.

2.  Braces

Braces are far more discreet than the orthodontic headgear that they’ve almost completely replaced.  They’re also more comfortable, and generally, a better choice to use.

They consist of a series of metal brackets which are placed onto the teeth, and then held in place with the use of a long-term dental adhesive that can last for a few years without needing reapplication (assuming that the teeth are well cleaned, anyway).  Over the top of these brackets, your orthodontist will then run a long metal wire, in order to make sure that the tension needed to realign the teeth is there, and to make sure it’s being applied in just the right ways.

braces for teensThis is the most common way that a professional orthodontist will utilize in order to fix the alignment of teeth, not just in the United States, but around the world.  However, by no means does this mean that they’re the best way, or the most advanced, or even the most comfortable.

3.  Invisalign

Invisalign is basically the newest, latest, and greatest name when it comes to realignment of the teeth.  It’s only been around for less than twenty years, but it’s already making in-roads in market share.

So, what’s so great about it?  Well, it’s as effective at realigning the teeth as are the standard metal braces, except with one noticeable difference; discretion.  You see, Invisalign aligners are made out of a clear plastic material, with no metal involved, meaning that, once you put them over your teeth, you’re not going to be able to tell that they’re there.  They let the natural color of your teeth shine through, while making sure that you can go about your life while discreetly fixing your teeth.

So, if you’re looking to realign your teeth, here are the three most common ways currently in use in the United States that will allow you to do just that.  Now that you know what you’re in for, and what you can ask for, hopefully you’ll find your teeth aligned to your liking, with as little hassle as possible.

Experiential Marketing Occurs at Trade Shows

Out of the available forms of advertising and marketing that exist, only one can effectively pull customers into the experience in an effort to become a truly memorable one. That form of marketing is called experiential marketing and it is often utilized at trade shows for many companies who attend and set up a booth. A trade show booth is supposed to grab the attention of the trade show attendees so they come over and the representatives at the booth can have an interaction with them. Business is all about building relationships and trade shows are a great place to create new contacts.

Making a great trade show display cannot be done by just anyone. This is a business within itself and there are companies that make a living creating effective trade show displays for customers. Some companies who work in industries that attend more than one trade show a year, are able to utilize their event displays more than often than others. Trade shows can be costly when they are in other parts of the country and if a heavy display that requires assembly needs to be there, they are more often than not shipped. For this reason and others that have to do with affordability, these displays are sometimes made out of collapsible cardboard.

If you have never been to some of the more elaborate trade shows in the country, you would be quite mesmerized by some of the custom displays. Many of these shows look at anything cardboard as amateur as they spend big bucks on event displays that are made out of wood, metal and other materials that are used in actual construction. Lighting is an important part of any display and depending on what kind of even center the trade show is held in, it should be a part of the design. Many trade show displays look like TV sets that could easily be used in the background of a sitcom.

There are people in the trade show display business who know what they are doing and there are others who do not, and the difference between the two is often very easy to see. Cheap booths do not attract as much attention as those who were built for companies who spend good money and their business can suffer for it. Trade shows are an awesome place for a company to make a positive impression and although it may require that they spend a pretty penny coming up with a top-notch display, it could be the best advertising dollars they have ever spent. Human beings have 5 different sense that can be appealed to in order to try and make their trade show experience at your booth a memorable one, but only several of them are really viable.

First of all, the vast majority of people who attend trade shows are blessed with the gift of sight so it goes without saying that a trade show both should look good. Part of looking good means using a smart color theme that is warm and inviting and does not abuse the color wheel. There are vinyl wraps that can be used to cover the otherwise drab event center floor with for the space that your trade show display is set up on and this can enhance a visitor’s experience by using a surface that is often underutilized or not even considered. Combining sound whenever appropriate is a positive thing to do as well in order to provide a more well-rounded booth-viewing experience. The power that is required for lighting the display can also be used for any audio speakers that may be included in the display as well.

Trade show exhibits can be reused in a lot of cases over the course of several years if that is the goal. Like anything though, they can become old and look like they are out-of-style and depending on how big of a splash you are able to make with it originally, people will remember if the display hasn’t changed. When several or more trade shows are attended over the course of a year and it is considered quite routine for a company to load them up and ship them or drive them in a truck over to the event themselves, they may have more than one event display made for them. This is so they can alternate them and use a different display multiple times at different events over the course of several years without looking like they are recycling old displays.


The Convincing Case for Dentistry for Oral Health

Dental Bonding for smile correctionIf you’ve been delaying getting necessary cosmetic dental treatment it’s time to take action. Being self-conscious about your smile is never fun, and it can lead to a variety of issues in daily life. Many people have turned to quality dental care to help them achieve their desire to have a better smile. Even if you don’t see a dentist on a regular basis, you can find one and start taking steps to repair a damaged smile. Chances are there are a variety of choices for dentists in your area, so ask around and read some reviews, see who will best suit your needs. Making the decision to get treatment can difficult, especially for those anxious about visiting a dentist. Fixing your smile doesn’t have to be painful or difficult though, and it’s well worth the investment.

There could be one or more things wrong with your smile causing you to consider cosmetic dental treatment. Many people have dingy or discolored teeth for a variety of reasons. Smoking, drinking tea, soda, or coffee, or eating certain foods can cause teeth to stain. Crooked teeth are another common problem among American adults. Many didn’t ever get braces when they were young, and some did but still need further adjustment. In other, more extreme cases, teeth are rotten or missing and need to be replaced. Disease, injury, or poor dental care could be the cause of these issues. If you’re suffering from any of these issues, cosmetic dentistry is the answer for you.

Don’t let a fear of the dentist holding you back from getting the treatment you need. People are often scared because they are simply uncertain. For that reason, it may help if you understand a little bit about the different treatment options for cosmetic dentistry. To help in that process, we’ve created a list with brief explanations of the more common smile correction treatments available. Hopefully learning about your options will put you at ease before your next visit to the dentist.

  1. Teeth Whitening – This is a simple and straightforward process that seems to grow more common each year. Teeth that have been stained by years of smoking or drinking particular beverages can see their youthful, bright white sheen restored. To get the full effect it will likely take several procedures, but they are painless and simple. The bleaching process can even often be handled away from the office, and only routine checkups are needed. Professional teeth whitening is much more effective than kits purchased in drug stores. You will notice dramatic effects if you turn to your cosmetic dental professional for teeth whitening.
  2. Veneers - Porcelain or composite veneers are the perfect solution for individuals suffering from extreme tooth discoloration, usually from injury or root canal treatments. They are also good for those with broken, cracked, or worn tooth, and can even be used for individuals who have slightly misshapen teeth. Veneers can be applied without surgery, usually in just a couple of visits to the office. They are extremely thin shells that fit directly over the teeth. Generally a piece of the enamel is removed so that the veneer can be effectively attached. They last a very long time and are usually a fantastic long-term option.
  3. Dental Crowns - Crowns can be used to effectively protect at-risk or compromised teeth. They may be used temporarily for restorative purposes after a root canal, or they may be used as a long-term solution. At times a crown may be used to help healthy teeth support an artificial tooth. They provide a natural appearance and can last a very long time. Further more crowns help prevent further decay and prevent breakage in weak teeth.
  4. Dental Implants - Implants have been rising in popularity, as they look great, are long-lasting, and provide many benefits of a real tooth. Implants are the perfect solution for replacing missing or rotten teeth. There is an implant base that is placed where the root for the damaged or missing tooth was. The implant is then attached to that base. Using a dental implant to replace a missing tooth is effective for quite a few reasons. First of all, cleaning is unaffected, there is no special process. Likewise, eating and drinking in uninterrupted by the implant. In addition, implants feel comfortable in the mouth, most patients forget about them over time. Also, implants don’t affect speech the way some dentures might.
  5. Invisalign - For misaligned teeth, this is one of the best solutions out there. Not everyone had the opportunity to get braces as a kid, and for obvious reasons not all adults want a mouthful of metal to correct the issue. In extreme cases traditional metal braces may be necessary, but in many cases Invisalign works great. They are clear plastic aligners that are molded to fit your mouth and shift teeth gently into place. One of the best features is that they are removable, so eating and cleaning can continue as normal. They are better noticeable and most people won’t even realize you’re undergoing smile correction treatment! They can be a fantastic solution for many with crooked smiles.

Hopefully knowing a little bit about your treatment options will alleviate some of the concern with seeing a cosmetic dentist. The results will be well-worth the investment!

Three Reasons Invisalign Braces Are Right For You

For ages, man has been concerned with the alignment of their teeth; there’s evidence of it being discussed by the great philosophers of the day like Aristotle (but, of course, no action taken by those philosophers, because what kind of philosopher does anything more than talk, right?), and there’s evidence, a few scant decades later, of an attempt to make it work by the Egyptians.  They didn’t have the advances we do today, but they did come up with a rudimentary orthodontic treatment reminiscent of today’s orthodontic headgear, but they didn’t achieve the same results that headgear would.

Of course, today, we consider headgear old hat; it’s a technology that has long since been passed by except in some very rare circumstances.  By and large, today’s go-to orthodontic treatment has become standard braces, something that was invented in the 1970s but is still useful today.  It has stayed around for so long because it is effective at its job, and because, to most people, it’s the perfect balance of cost and benefit (that whole ‘cost/benefit’ idea of how people make decisions may or may not be reliable, but I’ve found it to be reliable enough to put some faith in) and because it has a proven record of success.  That doesn’t make it the best technology for the job, however.

That honor belongs to a treatment that is currently gaining popularity, known as Invisalign invisible braces.  Invisalign braces are quickly gaining market share because they have so many advantages over standard braces, and listed below are just a scant few of the many ways in which it is better.

1.  Discretion

I’d be doing them a great disservice if the first point on this list wasn’t about how discreet Invisalign braces are.  There’s been, for a century, a movement in orthodontistry (and in dentistry as a whole) from conspicuous to discreet.  Headgear was in no way discreet, and was easily seen by the entire world from afar without you even opening your mouth.  Braces were more easily concealed, but not by much, because the minute you opened your mouth, all of that metal would shine through and everyone would know you had braces.  Invisalign, on the other hand, is as discreet as can be.

Invisalign teen smile correction system  aligners are made from a hard, clear plastic, and allows the natural color of the teeth to shine through, rather than try to blend in with the teeth or to be colored white and stand out due to the imperfect coloring and yellowing that many people’s teeth experience. Hidden braces for teens and adults are big money, and it’s about time someone got into the market, really.

2.  Durability

discreet cosmetic braces for adultsA problem that you can run into with standard braces is that they can break due to the forces of the mouth acting on them.  This is by no means a sleight against braces or the materials they use; the mouth is, in general, an inhospitable place to all matter, be it biological or mineral.  Braces have to sit in your mouth for months or even years, and they’re exposed to all that corrosion the whole time, and it’s only natural that from time to time, something might break.

However, Invisalign braces for adults and teens just don’t have this problem for one simple reason; they aren’t in the mouth that long.  They’ll be in the mouth for two weeks at most, and then you move on to the next aligners in the set until the job is done.  Because of this, wear and tear is not a problem.

3.  Comfort

Braces aren’t comfortable.  You get used to them, over time, but that doesn’t make them comfortable or pleasant by any means.  They protrude into the flesh of the mouth, occasionally causing sores.  They catch the tongue by accident and can cut it a little, they can even get various things stuck in them.

On the other hand, Invisalign is form-fitted to your teeth, ensuring that they’re as comfortable as possible and ensuring that they’ll be as snug and protrude as little as is humanly possible.  This goes a long way, because they’re not getting things caught in them, nor are they rubbing against fleshy parts of the teeth.  Really, it makes for a much more comfortable experience, overall.

So, if you’re looking for something to use in order to realign your teeth more optimally, consider Invisalign; call your local professional orthodontist and ask them if Invisalign invisible braces for teens and adults might be the right choice for you.  You’re sure to be glad that you did.

Three Services Your Orthodontist Can Offer You

In the United States, it’s often commented, especially by people from more impoverished areas, that we take our health for granted in a lot of ways.  In no way is this more easy to see than in the way we take the health of our teeth for granted at all times.

How many times have we gone to the orthodontist and not considered how lucky we are that we have a local orthodontist, to say nothing of the fact that for most families that are working, it’s affordable both to go see said orthodontist and to attain their services?  Let’s face facts, here; most of the time, when we go to see our local professional orthodontists, we’re pretty ungrateful for the opportunity to do so; often, we leave muttering and dissatisfied with the fact that we’ve spent the last few minutes having our teeth poked and prodded as they try to make a bit of small talk to distract from the fact that no matter how you look at it, their hand is still in your mouth, and they are still trying to figure out what’s going on with the alignment of our teeth.  Truly, we are lucky  to live here where we can so easily have our teeth treated for such a wide variety of issues. However, that doesn’t mean that everyone takes advantage of the opportunity.

A lot of people don’t see their orthodontist in order to get the necessary treatment to realign their teeth, for one reason or another.  Some people don’t have the money, and don’t realize that there are clinics that will allow you to get such treatment at a steep discount, writing off the loss to a government agency or one of many charitable agencies that help out with such things.  Don’t be that person that doesn’t go and get the help that you need; do the work, make the effort, and see the orthodontist and let them help you in the following three ways, as is appropriate.

1.  Diagnosing your particular issue

To begin with, before you can have any idea what needs to be done in order to treat your particular issue, you have to understand what that issue is!  Are you having some issues with overcrowding, your teeth being far too close to each other for comfort, and is this issue causing you discomfort, as well as making sure that your teeth are coming in crooked or look crooked for the time being?  This is something, for an easy example, that’s going to require a referral to a dental surgeon, because you’re likely to need to remove a tooth in order to fix your overcrowding issue.  Maybe your issue is that your teeth simply have come in crooked, and that, if left unattended to, they’ll continue to become more and more crooked until such time as you finally fix it, or you end up damaging them enough that you must have them replaced.

2.  Standard metal braces

choosing the right orthodontistOnce you’ve had your particular issue diagnosed, you’re going to be able to treat it.  The most common way that they treat these issues is with the use of standard metal braces.  Braces, essentially, are mounted to your teeth with the use of a dental adhesive designed for long-term applications.  Over the top of these braces is then run a long metal wire, which is hooked in place, and will then be used to create the tension needed in order to realign the teeth. Using this simple set up, we’ve corrected, as a species, thousands of millions of sets of teeth.  However, there is one better way to get your teeth realigned, if you’re willing to do the work.

3.  Invisalign custom-made invisible braces

If you’ve got to get braces, you can go with the standard metal, or, in many cases, you can get a new option, a new design, and an upgraded experience.  When you get invisalign braces, you’re getting the most advanced, and best of all, most comfortable experience that is currently available to general populace of the United States, and that is a great comfort.  Even better, however, they’re completely invisible to the naked eye; you can wear them anywhere and you’ll be able to do so without anyone noticing that you’re using them.

So, if you’re looking to fix your teeth so that you can have a smile you’re happy to show to the entire world, consider going to see your local professional orthodontist in order to get their opinion and their expertise on the matter.  You’ll be glad you did when you have teeth you can be proud of.


Three Ways A Modular Grow Room Can Help Your Business

In the state of Colorado, among other places in the United States where cities have decided to go along with the trend, marijuana is now legal for public consumption.  When I say public consumption, I don’t just mean that people are now allowed to buy it if they have a license or some sort of proven ‘medicinal’ need, I mean that right now, in the state of Colorado, anyone with a valid state ID can go into a dispensary that has gone through the proper legal channels and hoops, and they can buy marijuana that they can consume for any reason at all. Truly, a great time to be alive, and a great time to be able to enjoy the things that were long considered ‘sins’ (although, incidentally, it is still covered by taxation that is high enough, when expressed as a percentage, to be considered a ‘sin tax’, much like the taxes on cigarettes and liquor and other fine smokables).

To go along with this increase in availability and legality, though, many businesses are going to need to be able to produce their own marijuana, and for that, they need a grow room, somewhere that they can safely and effectively grow the weed that their consumers want and desire.  Today, there’s a new movement in grow rooms, though.

indoor grow room designsModular grow rooms are the newest thing when it comes to growing marijuana.  Cannabis grow rooms that are scalable and are able to be put into almost any sized room, allowing for growing the product that you need to provide your customers in exchange for their money, while also making sure that you’re able to do so effectively and at a good price.  Here’s just three great reasons to choose to install a modular grow room for your own needs at your place of business.

1.  Scalable design allows for making it as big or as small as you require

A great thing about a modular grow room is that you’re now able to build a grow room to whatever size you need it in the building that you’re currently occupying, and to be able to do so easily and in a way that won’t do anything permanent to the place that you’re either renting or the business premises that you own.  For some businesses, they’ll need a sweeping grow room, maybe one that takes up what was once a store room in the building that you’ve acquired for your storefront, somewhere where you can grow the copious amounts of ganja that your customers desire.  For other businesses, you’ll simply need a small room in which to grow a small to moderate amount of cannabis for the needs of your customers.  The great thing, though, about a modular grow room is that you can build it as little or as big as you want in order to meet your needs when installing it.

2.  Ability to control the climate as is needed

Something very important to the growing of any crop is the ability to control the climate in which you’re growing it.  You do this for a variety of reasons.  For one thing, you want to be able to grow your crop in a way that you can make sure it’s done on a schedule, especially because, as you’re running a business, the ability to schedule your crop harvests is so very important.  Then, of course, you’ll want to control the climate because you’re going to want to be able to regularly and repeatedly make sure that you grow about the same amount of whatever the crop in question is.  Long story short, more control equals a better investment and a better ability to run your business, and that’s why a custom grow room is a great idea.

3.  Can be expanded as needed

Maybe when you opened your dispensary, you were only selling seventeen thousand dollars worth of marijuana, but since then, your need has grown.  Well, luckily, with a modular grow system, you’re able to decide to grow and expand as needed, which means that when your business grows, and when your customers grow, you’re going to be able to grow along with the increasing demand from an increasing customer base.  Scaleable also means that, when it comes to it, you’re able to add on as you like or as business dictates.

So, when you’re looking to create a grow room for your business, consider doing so with a modular grow room, one that can be expanded as needed.  You’ll be glad you did when you have an easy way to grow your business.

Tax Services, Your Life, Your Business

Today is a day that lives on in infamy, to play on the words of a great President of the United States of America.  Of course, I doubt very much that he had in mind what I’m about to say to you now when first he spoke the immortal words that I so blatantly parodied.  Franklin D. Roosevelt was, in fact, a big proponent for more and more taxation, which is what I’m here to talk to you about today.

Taxation is what the federal government uses in order to provide itself the money that it needs to continue running.  I’m not here to have a moral or ethical debate concerning what that money gets spent on or how it is spent, I’m simply here to tell you that there is such a thing as taxation, and you must give the government its due.

Back to my opening line, today, the fifteenth of April, is tax day.  The day that we have to send our government overlords our money, or request our money back from them, depending on your personal financial situation.  If you work for a company and are salaried or hourly, your taxation is taken out as you work, every pay check, and at the end of the year, you get to file tax forms with the Internal Revenue Service, and basically request that they give you back the portion that they’ve taken that you are entitled to as a refund.  Of course, realize that they’re giving you back that money after they’ve sat on the interest it accrues, basically robbing you of a bit of interest that you would probably be better served with.  Of course, if you don’t have your payroll taxes taken out, you end up having to pay at the end of the year, minus the money that you can write off as a business expense.

There are a lot more ways the tax man can come after you, but the big thing here is that taxation, and figuring it out, can be very complicated and very expensive.  If you, instead of hiring a CPA tax accounting firm, decide to do it on your own, you run the risk that you might have to sit through an audit, which is basically the worst case scenario that could come up (at least on your end).  An audit can go back as far as ten years of your filings with the Internal Revenue Service, and they can reclaim any money that they think you owe them, as well as being able to levy a fine on you.

Tax accountingHow, then, do you get the help that you need?  Well, this year, you’re probably too late, unless you’ve already finished your taxes or are filing them as you read this (and if that’s the case, your time is better spent elsewhere, like making sure your taxes get filed on time).  However, the best thing you can do for next year’s filings, in order to make sure that you’re in keeping with the law and that you’re saving as much money as you possibly can, is to hire someone offering tax services.

The tax code in the United States is immensely complex, and the fact is that there’s not a lot you can do to make it easier for yourself.  You can sit there and try to read it each year and decipher it anew with each change to the laws, but that’s an immense investment of time and money.  The option of hiring someone with the expertise you need is immensely better, and a far more cost-effective method of making sure everything is done well and properly.

The reality is that hiring yourself a tax firm can save you a lot of money, as well as saving you a  large amount of hassle.  Many tax firms guarantee their work in one way or another, including by backing their work up with a legal team should their work result in your being audited. Long story short, a tax accounting firm can be your best friend when it comes to tax time and making sure that you’re paying the Internal Revenue Service exactly what you have to/need to, and not a penny more.

So, if you’re facing tax season again next year and you’re stuck wondering if you paid everything that you should have, or if you paid too much, or too little, hire a CPA tax accounting firm. It’s a trade of money for piece of mind, and that’s almost always a good deal.

Many Choices When It Comes to Braces

You might not be perfectly happy with your smile. Or you may have children who have crooked or impacted teeth. This can actually lead to difficulties in cleaning, making the upkeep of dental hygiene a tough task. These are just a couple of reasons you may seek the assistance of an orthodontist. If you are hesitant about seeking help for appearance or other reasons, you should realize that there are choices. When you need to straighten teeth with orthodontic treatment you have a plethora of options available. It’s helps to know some of them before you go in for a consultation. Take a look at some of the different treatments available today.


  • Traditional Metal Braces – Still the most common type of braces, they have been in use for many years. They are generally composed of stainless steel. Brackets are affixed to the teeth using an extremely strong type of cement. Rubber bands hold a wire onto the brackets and tension is used to pull teeth into position. Alternatively, self-litigating braces may be used, eliminating the need for rubber bands. Instead a wire goes through the brackets, causing less pain during treatment.
  • Clear Braces – Some people are concerned with the appearance of traditional braces, and avoid treatment because of this. If this is a concern of yours you should know that this option exists. They are usually made of a clear plastic or ceramic material, and they function the same way as traditional braces. Be warned however, due to the materials clear braces can be brittle, making removable an arduous process. You should also know that they aren’t 100% invisible however, and people can still notice them when they look closely.
  • Gold Plated – Some people are actually allergic to nickel, which is a key component of braces for childrenstainless steel. For this reason, they may choose gold-plated braces to prevent reactions. They can be a little bit more expensive than regular braces however. Still, some people choose them strictly for the appearance, even though they don’t have an allergy.
  • Titanium - Titanium braces are the same in appearance and function as traditional braces. However, the metal is far lighter than steel and can feel less intrusive in the mouth. It’s a another common choice for people with allergies as well. Of course titanium is more expensive than steel, so you will pay a premium.
  • Lingual or “Hidden” Braces – These braces are a popular choice for people seeking discretion in their orthodontics care. They function on the same principles of other braces, but they are affixed to the back side of the teeth. This makes them quite difficult for people to notice if you don’t tell them. They were actually developed in the 1970s for a model who wanted to keep working, but needed smile correction.

These types of braces all function based on similar principles. Each tooth is affixed with a bracket, and molars are encircled with a band. Of course eating and drinking is possible when you have braces, but it can be a pain because you have to avoid certain foods. Gum is a huge no-no, and other types of food can cause problems as well. Sticky and sugary foods should usually be avoided because of difficulties in cleaning. Braces can also be quite painful, especially right after appointments where the tension was tightened. Fortunately there are some other options out there, especially if your case is not too severe.

  • Invisalign - In my opinion this is one of the best options in orthodontics care today. Clear plastic aligners is printed on a 3D printer. They are based on a mold that is taken from your teeth and scanned into the PC. If your case involve more complex issues like major jaw alignment and extractions, then Invisalign may not be ideal. Having been introduced to the market in the late 1990s, the product is still the newest when it comes to orthodontics. Instead of using tension, Invisalign works by gently pushing teeth into place through tilting and shifting. One of the biggest advantages is that you can eat anything you want, as long as you are very thorough with brushing. You can remove the aligners during meals and cleaning.
  • Spring Aligners – If you are one of the lucky ones, you may not need braces at all, even the invisible kind. For far less expenditure you can use a spring aligner to get your smile into proper shape. These typically only work in the most mild of cases however, as they generally only work on the very front teeth.

These are just a few of the options you have when it comes to orthodontics. Believe it or not, there are actually more choices out there. The best thing to do is consult with your orthodontics professional and figure out the best game plan for your treatment.

Considering Invisalign Braces

Many adults are leery to make a visit to the orthodontist to discuss their teeth. Of course they are perfectly willing to take the kids in for cosmetic braces. It’s understandable why an adult may not want to deal with braces. They are bulky and can have a negative impact on self-image. But of course crooked teeth can also make some people self-conscious. What you might not realize is, there are solutions that fit the best of both worlds. If you’ve been thinking about taking corrective action for your crooked smile, start by visiting someone who specializes in professional and discreet orthodontics for adults.

Besides just regular braces, you’ll see that you have options like lingual braces and Invisalign. There are even ways to make traditional braces more suitable, having them be partially invisible themselves. The best orthodontics offices in your area will offer all of these solutions and more. People have been using these forms of treatments for years, and have seen much success. It’s important to learn a little about each one to know what your options are.

You might even make a visit to the orthodontist and be relieved to know that while your smile is in need of correction, you don’t even need braces. Many people avoid going in when their smile only needs a small correction that can be handled with a retainer or spacer. These two options are hardly noticeable by others and do a great deal of good when it comes to your smile. Your orthodontist may even suggest trying these methods before relying on braces. Imagine fretting about getting braces all this time to figure out smile correction is even easier than that for you. Of course, this isn’t always the case, and you may in fact need braces.

We already know you are probably wanting to avoid using traditional braces, but if you go to the orthodontist it will still be a subject that is brought up. It is important to know how they work and they’re used.Everybody already knows what they look like, but how do they function? It’s actually a fairly easy concept to understand. A steel bracket is cemented to each tooth that needs to be shifted. Typically a metal wire is run through all the brackets. The next step is to attach wires to the different brackets to encourage and force the movement of the teeth. In some severe cases, the bracket and wire method may be the only thing that truly works.

If this is true for you, and still want to avoid having the very obvious metal in your mouth, then clear braces may be another viable option. They are usually made of a clear plastic instead of the more traditional steel. It makes them far less obvious, and people will oftentimes not even notice them at all. And they still use the same brackets and wires as traditional braces, so you know they are going to work even the most extreme cases.

Before we get to the star of the show, there is one more option that orthodontists may present to you. These are called hidden braces, or lingual braces more professionally. They work the same way that traditional braces do, by using brackets and wires to cause tension to force teeth to shift. The only difference is they are applied on the back of the teeth. You can see why this may be desirable, especially if you’re trying to avoid obvious braces. They aren’t perfect though, and lingual braces can’t be used for everyone. In certain cases they can cause a great deal of discomfort, and this is certainly something you want to avoid.

teeth braces for adultsThe most exciting, and in my opinion best option when it comes to correcting crooked teeth is Invisalign. These are fantastic discreet cosmetics braces for adults and are a more recent development in the industry. They are 3D printed, clear plastic tools that are fitted directly to your teeth. They are hardly noticeable, and removable as well. Over the course of treatment you will be fitted with new devices to keep your teeth moving the correct way. If I hadn’t had braces as a teen, I would definitely be looking into Invisalign. The idea of being able to correct your smile with a noninvasive method seems outstanding.

Don’t avoid taking a trip to see the orthodontist just because you aren’t a kid anymore. You still owe it to yourself to get the smile you’ve always wanted. With fantastic options like Invisalign out there, what do you really have to lose? Get started as soon as possible.

Social Media Marketing Is Taking Control

social media management companyThe most basic definition of Public Relations, or PR, according to Google is, “the professional maintenance of a favorable public image by a company or other organization or a famous person.” We can say that definition is fairly inclusive of who this applies to, so we will leave at that. In recent years however, PR, has been shifting more into a field term social media marketing. If you are alive today, then you are acutely aware of the ways in which the internet has changed, and is still changing, the world. Almost every type of company is directly affected by this emergence, and PR companies are forced to evolve or fold. If anything, social media marketing companies are able to create even more focused campaigns to maintain a positive image and positive public relationships for their clients. 

Stories, true or false, move rapidly through the instantaneous world that is the internet. Any average Joe or Jill may share a news story with their friends and have it blow up before their eyes. A few well placed ‘shares’ on Facebook, and a story has gone viral with a full head of steam. This is truly a double-edged sword however, as people are seeking to be the first to know about and share a hot new story they sometimes spread misinformation. People may claim to know to take things they read online with a grain of salt, but it’s easy to get carried away. A good social media firm won’t have to focus too often on dealing with false and negative stories, as they’ll take care of them before they even come up. Instead of having to scramble and manage negative stories, they’ll be focused on having a positive image in the first place. Not only will the false stories become less prevalent, they’ll carry less weight as people already trust you and are more likely to dismiss them as malicious. It’s essential that a good firm does this, but they should also be able to get more in-depth into public relations as well.

Effectively communicating with the client’s targeted and primary audience is one of the key tenets of successful social media marketing. Unlike an advertising agency, a PR company is seeking to promote a business, organization, or person through editorial press. Typically this is referred to as ‘earned media’, and occurs in traditional forms such as tv or newspapers, or more modernly websites and blogs. If you think about it, it makes good sense that a story reported by a third-party carries more weight than paid advertising. People are definitely going to be more willing to listen to an interview, read a feature or article, or watch a feature in the news about your company than to focus on a paid ad like a TV commercial.

There is a common goal between an advertiser and a PR company however, and it relates to the fact that they are aiming to have their clients appear in the best light possible to a wide and relevant audience. In my opinion PR has the advantage that it does not rely on gimmicks or tactics that people can find intrusive and annoying at times, but rather more respected forms of media. Of course there is more to effectively cultivating and managing relationships between an individual or business and the public.

It takes a strong analytical sense to know where to target public relations campaigns, and you must demand that any PR company demonstrates their abilities to be effective. It’s key that PR representatives educate their clients on how decisions, communications, and actions impact their public standing. The company should also be able to effectively convey a business’ or individual’s purpose or message. It will take an effective communication program and is not always as easy as it seems.

If you decide to hire a social media agency or PR firm to help you with your relationship with the public you want to be sure you’re going with a company who will cover all the bases. They need to have the ability to plan and implement a successful strategy to develop positive public relationships, and shape the formation of public opinion. You’ll also want a company that is an expert in resource management and correctly using them to affect PR. Avoid the pitfall of trying to navigate this murky territory on your own. Do some research and find a company that will be truly invested in, and capable of, bringing your image with the public to a positive light.

The Uses of a Social Media Marketing Agency

Marketing has been said to be one of the oldest professions.  Most assuredly, since man first realized he could trade with his neighbor for the things that he wanted, marketing that thing to make it seem more impressive, useful, and desirable has surely been a task.  When you advertise something you own and gloss over its deficiencies in favor of highlighting the ways in which it is proficient in whatever use its been made for, you’re engaged in that noblest of tasks; marketing something to someone in the hopes that they’ll want it enough to spend their hard-earned money on it or to make a trade.

For the 20th century, marketing was limited to venues at least 40 years old, if not centuries older. At the beginning of the century, ads in the local news or magazine were the order of the day, increasing your market at the whims of a publish viewing the periodical of their choosing and noticing your advertisement and acting on it.  As radios became more common in the home, shows began to sell ad space, allowing for a soundbite to be delivered to customers even if they weren’t actively paying attention to the radio show, hopefully playing on their subconscious and burrowing into the mind to resurface later and result in business for the company.  Soon, radio shows would be sponsored by various businesses, meaning that they would pay part of the production cost of the radio show or programming in exchange for being mentioned a few times in the show, mostly before and after the break.  This is a practice that continues today, as anyone who has ever sat in a car for an hour trying to get to work early in the morning can attest.

In the second half of the 20th century, Television became the preferred medium for transferring information to the masses, and marketing followed gladly with dollars in hand.  Once again, businesses were buying ad space between shows and during intermissions, as well as buying mention on the show or during the opening or closing credits as a ‘sponsor’.  This would eventually evolve to the point where certain companies would pay televisions (and films) to use their particular product during the show, allowing the viewer to see the product in a positive light and to imagine themselves using it and how great it would be to use the same products in their everyday lives as their favorite fictional characters used in their fantasy lives.

In the 21st century, the ease of access of the internet gave rise to a new way for individuals to communicate, in the form of social media sites.  These sites would come to be extremely popular, with many boasting millions to over a billion members!  With this popularity came the desire to capitalize on this access to millions of people with such relative ease, and so the idea of social media marketing came to be.  Unlike older forms of marketing, social media marketing is very much more targeted, allowing for a better chance that an ad dollar will lead to a sale.  Using complex algorithms that track the sites you visit, the social media pages you choose to ‘like’ or ‘follow’, and what you post on your own social media accounts, advertisers can get a fairly good idea of what you will and won’t be interested in having advertised to you.

Social media marketing services help to define who the desired customer is.  If you’re selling expensive televisions, it helps connect you with people likely to purchase them, rather than with people who haven’t watched their old television set since Reagan was in office.  If you’re running a high-end steakhouse, an experienced social media marketing agency helps to make sure that your ad purchase isn’t being wasted pitching your delicious prime rib and beautifully seasoned filet mignon to vegans.  A skilled social media marketing firm will ensure that the ads are in the right areas, targeting the desired market, and likely to bring in customers, to the extent that anyone can ensure those things.

A social media marketing service can also help to run and manage your social media presence, ensuring that people visiting your corner of the varied social media sites are seeing the message that is most likely to help bring more money into the business and to ensure a long-term, sustained growth rather than a one and done burst of sales that doesn’t lead to long-term benefits.

For any business, investing in the help provided by a social media marketing agency, in this, the age of the social media sites, is a necessity.  Find one nearby and see what they can do to help your business grow today!

Things To Remember for Your Custom Grow Room

grow room designWhat an exciting time to be alive. If you are, or ever were, a cannabis enthusiast, you may find it hard to believe. Living in Colorado, it was almost surreal at first when legalization passed in 2012. Now, three years later, the decision of the voters seems to have been a wise one. There may still be some naysayers, but it’s quite obvious that they’re grasping at straws. Grow rooms are proliferating across the state, especially in areas like Denver. The economy in the state seems to be benefiting as well. The unemployment rate here is one of the lowest in the country, and in makes sense when you start a brand new industry to have more jobs. The industry hasn’t shown any signs of slowing down either, new stores are still opening everyday.

If you’ve got a nose for business or a love of cannabis, you may be thinking about getting in on the action. First you should know that it will take more than a strong business acumen or love of pot to be successful in the industry. Your grow room will be the backbone of your operation, and the elements of its design and operation are the keys to your long-term success.

If you’re thinking about getting into the business, look over the follow basic needs for cannabis and how you can address them with your grow room.

Steady Temperature

Not only does the temperature in your grow room need to be consistent, it needs to stay within a specific range as well. If your crop gets too hot or cold the results will not be good. THC potency will suffer, and you’ll be putting out an inferior product. The temperature in your grow needs to stay between 75 and 86 degrees Fahrenheit (24 to 30 degree Celsius). Too far on either side of that scale and you’re asking for trouble. If it gets below 55 degrees you risk losing your crop to the cold.

To help with this problem, have a grow room that is air-tight. This way you’ll be able to control the temperature with ease. You won’t have to worry about outside factors having an impact.

Light and Dark Cycles

First you’ll have to decide on the type of lights to use. Most people go with HPS (high pressure sodium) but there are other viable choices out there. Do some research and find the best for you. Next, you want to make sure that you’re able to keep light out when it’s time for a darkness cycle. Flowering cannabis plants typically undergo 12 hours of light followed by 12 hours of darkness. The darkness cycle is key to development of the buds, and interruptions can cause major problems. In the worst cases you might yourself with a worthless crop if what hit with light too often when the room was supposed to be dark.

You should be looking for a company to build your grow room who can ensure a light-proof design. There are some companies that offer custom modular grow rooms and they are guaranteed to be light-tight. Do whatever it takes to have a room that won’t allow stray light to leak in.

Choosing a Growing Medium

You’ll likely be deciding between soil and hydroponics here. There are advantages and disadvantages to both. Many people prefer the taste of soil grown cannabis, especially when it’s organic. However, with hydroponics you may find it easier to get large yields. You can still get great results that you’ll be proud to put in your store with hydro as well. Whichever method you choose, you have to make sure the cannabis plants are receiving their required nutrients. It may be fertilizers or solutions that run through the hydro system. Just remember that they’re essential to the health of your plants. Things like a nitrogen deficiency can be a real pain to deal with.

Once you start designing your grow room, you’ll have to already know which type of medium you’re going to use. You or your grow room designer will have to plan accordingly. You’re going to have different layouts depending on the medium you choose, and you don’t want to be changing things at the last minute.

Importance of Watering

When it comes to watering, the importance can’t be understated. Obviously cannabis, as with all plants, requires water to thrive and grow successfully. How often and how much water you give the plants depends on a variety of factors. Age, size, and strain all come into play. You want to make sure you don’t over water, as it can kill younger plants. Remember also to avoid tap water, it has minerals that you want to avoid using on your crop. Instead use a reverse osmosis filter or purchase spring or filtered water from a store.

Your watering system is one of the most important parts of your grow room design. It’s important to use something that allow for easy and controlled delivery of water to your plants. You can save yourself a lot of hassle by incorporating a water delivery system into your design.

Be Selective – Choose An Experienced Website Development Company

expert responsive website developer When it comes to website developers, not all are created equal. If you’re going to put out the expense, which can be quite large, to have a quality website designed, you want to be sure you’ve got the best in the business. Not just any old development firm will do. The first thing I’d make sure of myself is that the firm you’re hiring is a full-service development agency. You want someone who can competently handle you online presence, from the design of your site, to the implementation of your marketing plan. Once you do some research and narrow your search down to a few of the best companies in your area, it will be time to meet with them and ultimately decide who to go with. I’ve prepared the following guide to help you on your search. Make a note of the items listed, and be sure to find out if the company you’re talking to is on the same page.

1     Responsiveness is Paramount

You may be uncertain of what responsiveness means in this context, but any professional responsive web design company will be able to explain it to you at the drop of a hat. Essentially responsiveness is the ability your website has to format itself to any screen setting, device, or browser. You do not want someone surfer on Safari for example, to have trouble accessing your site. This will end in frustration and will be bad news for your business. You want as much traffic as possible to your site, and making sure it’s responsive will allow more users to come along. If a company brushes off the importance of this, you know you can probably cross them off your list.

2     Check Their Designers’ Work

You’re going to want to see lots examples of the company’s designs. At your meeting, it’s likely that they’ll show you one or two of their best examples. Try to keep digging and see other sites that they’ve built and maintained for clients. If they cannot show you many examples they are proud of, I’d be hesitant to do business with them. By most standards today, simple straightforward design in the most sought after. You want your site to have an updated modern look, so that’s what you should be surveying the company’s work for. Keep in mind that a company may have good designers that just don’t mesh with your style. If that’s true, you should be straight forward about this, as the company may have a solution you just weren’t aware of. For example, they could have recently hired a new designer who specializes in a certain type of design you find interesting. You never know if you don’t speak up.

3     Discuss Their Plan for SEO

As you probably know, it’s important to have a solid search engine optimization in place in order to be successful on the web. You want search engines to be able to find your website easily, and that’s exactly what a solid SEO plan will do. During your meetings, ask the firms how they handle SEO, and what they’ll do to ensure your website is at or near the top of your local search results. If they aren’t ready with a firm plan in place for you company, you may want to think twice about hiring them. Most good SEO plans involve things like a routinely updated and relevant blog. The company should also be able to provide with results, and show you other companies that have hired them and their high-ranking search results.

4     Rule Out Flash Animations

If you are sitting down with what you believe to be quality responsive web developers and they include Flash in their plans in any way, shape, or form, you should probably run, and run far. It amazes me that this even has to be brought up today, but I still see this antiquated program used on what are supposed to be professional websites. Not only do they give off an amateurish look, but they unnecessarily slow down your website and they bother web surfers to no end.

5     Inquire About Focus On Load Times

In the United States, we are all about instant gratification. Nobody wants to wait any longer than they have to for a webpage to load. Most of us are used to broadband that loads the page in an instant, and we can’t stand even the briefest hesitation. You’re going to want the firm you choose to work with to focus on quick loading times for you website. A quick way to get a high bounce rate is to run a site that takes what seems like forever to load. Once again, test the firm’s work, navigate to their sites and see the load times in action.

I hope my quick guide helps you on your journey to a successful website!


Experiential Marketing Make Trade Shows Successful

Any advertising that has a positive and memorable impact is effective but it must be both because one with without the other negates the message. The memory of any advertisement should be positive so when someone does remember it, they think only fondly of it. It isn’t hard to recall an advertisement that accomplished the opposite though, and that is a worst-case-scenario. Memories are powerful and when it comes to advertising it is essential that when a memory is produced, it is one that is positive so at the point of purchase the consumer chooses one product or brand over another because they have good feelings about it. Experiential marketing can increase the chances of this occurring with any different approaches.

The internet is a great way for any company to spread the word without having to necessarily pay too much to do it. Advertising and marketing companies with even basic knowledge of how social media campaigns work can create some online exposure relatively easy and in many cases, an individual within a company who wants to create this exposure can do it themselves. Being truly proficient at creating online buzz though is not as easy as it may sound because there are experts that do it for a living and know things that other people in other occupational fields do not. Advertising and marketing companies often have an entire division that is dedicated to advertising online and this wouldn’t be the case if it was something that anyone could do.

No matter how big or small a company is and no matter where they are on their growth curve, advertising online in some way, shape or form is always a good idea. Large companies with big advertising budgets hire those in marketing fields with highly specialized skills in creating online ad campaigns along with trade show and event displays that turn people’s heads and make them notice. Industry trade shows are a great way to fortify an online advertising campaign by creating a physical experience that people can connect to the brand when they see it online. Getting people to ‘like’ something online or recommend it in any way is a good way to create some momentum that will eventually turn into positive cash flow for the company who is putting in the work.

Trade show displays are an opportunity to pull people into a brand by giving them the ability to interact with it somehow. There are more ways to do this than can be explained here today, but an experienced experiential marketing company with a well-rounded understanding of their business will have many ideas to design and construct something creative. Any company that attends a trade show wants to make a good showing and attract the attention of as many attendees as absolutely possible. They cannot count on the trade show booth operators to do that alone so they need something that is visually stimulating to intrigue people and encourage the to want to come over. Getting people out of the general flow of trade show traffic takes an understanding that only experts with a lot of experience in this field have truly mastered.

An experiential marketing company can maximize the exposure created at a trade show or live public event by videotaping it and taking pictures of those who visit the booth. Posting engaging snapshots on the company website and popular social media outlets are effective ways to get a lot of mileage out of an expensive showing at a trade show or some other kind of event. Travel expenses and professionally designed trade show exhibits are not cheap so if the investment is going to be made it better come with all of the bells and whistles to make it worth it. The right experiential marketer knows how to take one event and stretch it across many different advertising channels in order to make it shine in as many directions as possible, not just at the event.

It is a good idea for anyone who is researching trade shows to go online and do some research on companies who design and build trade show exhibits. Their websites should contain a portfolio of their work and if they have done work for anyone in similar industries it can provide a pretty good indication of what they know about designing booths specifically for that industry. Researching the matter is not that difficult, it just takes some effort and a couple of phone calls to get closer to making the right the decision about who to hire for the job.