Marketing has been said to be one of the oldest professions. Most assuredly, since man first realized he could trade with his neighbor for the things that he wanted, marketing that thing to make it seem more impressive, useful, and desirable has surely been a task. When you advertise something you own and gloss over its deficiencies in favor of highlighting the ways in which it is proficient in whatever use its been made for, you’re engaged in that noblest of tasks; marketing something to someone in the hopes that they’ll want it enough to spend their hard-earned money on it or to make a trade.
For the 20th century, marketing was limited to venues at least 40 years old, if not centuries older. At the beginning of the century, ads in the local news or magazine were the order of the day, increasing your market at the whims of a publish viewing the periodical of their choosing and noticing your advertisement and acting on it. As radios became more common in the home, shows began to sell ad space, allowing for a soundbite to be delivered to customers even if they weren’t actively paying attention to the radio show, hopefully playing on their subconscious and burrowing into the mind to resurface later and result in business for the company. Soon, radio shows would be sponsored by various businesses, meaning that they would pay part of the production cost of the radio show or programming in exchange for being mentioned a few times in the show, mostly before and after the break. This is a practice that continues today, as anyone who has ever sat in a car for an hour trying to get to work early in the morning can attest.
In the second half of the 20th century, Television became the preferred medium for transferring information to the masses, and marketing followed gladly with dollars in hand. Once again, businesses were buying ad space between shows and during intermissions, as well as buying mention on the show or during the opening or closing credits as a ‘sponsor’. This would eventually evolve to the point where certain companies would pay televisions (and films) to use their particular product during the show, allowing the viewer to see the product in a positive light and to imagine themselves using it and how great it would be to use the same products in their everyday lives as their favorite fictional characters used in their fantasy lives.
In the 21st century, the ease of access of the internet gave rise to a new way for individuals to communicate, in the form of social media sites. These sites would come to be extremely popular, with many boasting millions to over a billion members! With this popularity came the desire to capitalize on this access to millions of people with such relative ease, and so the idea of social media marketing came to be. Unlike older forms of marketing, social media marketing is very much more targeted, allowing for a better chance that an ad dollar will lead to a sale. Using complex algorithms that track the sites you visit, the social media pages you choose to ‘like’ or ‘follow’, and what you post on your own social media accounts, advertisers can get a fairly good idea of what you will and won’t be interested in having advertised to you.
Social media marketing services help to define who the desired customer is. If you’re selling expensive televisions, it helps connect you with people likely to purchase them, rather than with people who haven’t watched their old television set since Reagan was in office. If you’re running a high-end steakhouse, an experienced social media marketing agency helps to make sure that your ad purchase isn’t being wasted pitching your delicious prime rib and beautifully seasoned filet mignon to vegans. A skilled social media marketing firm will ensure that the ads are in the right areas, targeting the desired market, and likely to bring in customers, to the extent that anyone can ensure those things.
A social media marketing service can also help to run and manage your social media presence, ensuring that people visiting your corner of the varied social media sites are seeing the message that is most likely to help bring more money into the business and to ensure a long-term, sustained growth rather than a one and done burst of sales that doesn’t lead to long-term benefits.
For any business, investing in the help provided by a social media marketing agency, in this, the age of the social media sites, is a necessity. Find one nearby and see what they can do to help your business grow today!